Social Media Specialist

Description:

 ESSENTIAL FUNCTIONS:

  1. Build and manage the company’s social media profiles and presence, including Facebook, YouTube, Instagram, LinkedIn, and additional channels that may be deemed relevant
  2. Establish tracking and reporting programs to measure the success of e-marketing, and social media campaigns; provide timely reports on progress
  3. Create shareable content appropriate for specific networks to spread both our brand and our content
  4. Monitor and engage in relevant social discussions about our company, our partners, and/or industry, both from existing leads and guests as well as from brand new audiences
  5. Create Employee Newsletter, Intranet Content, Blog posts for company website, and Customer Newsletters. Track and analyze data in Microsoft Dynamics
  6. Provide consistent updates and graphics support for the digital platforms
  7. Run regular social promotions and campaigns and track their success (e.g., contests, chats, etc.)
 
  1. Explore new ways to engage and identify new social networks to reach consumers
  2. Liaise with team members and outside agencies to ensure brand/tone of voice consistency
  3. Advance multiple projects simultaneously
  4. Possess a passion for staying up to date with digital marketing trends and recommend strategy changes to improve customer engagement
  5. All other duties as assigned

 

SKILL REQUIREMENTS:

  1. Strong functional knowledge of social media principles, practices, and the desire to apply that knowledge in a professional environment.
  2. Proven expertise using Facebook, Twitter, Snapchat, TikTok, YouTube, LinkedIn, Google+, and social media management platforms is required.
  3. Proven experience growing a social media base is required.
  4. Must have creative writing skills.
  5. Ability to learn and adhere to Alabama Farm Credit brand standards and marketing practices. Excellent written and oral communication skills.
  6. Ability to work well and quickly under pressure both individually and as part of a team.
  7. Must be able to work effectively in a fast paced, high-volume environment while prioritizing multiple projects simultaneously and remaining well organized
  8. Excellent project management skills to consistently meet deadlines.
  9. General knowledge of office equipment and systems used for the storage and retrieval of business information.
  10. Specialized knowledge of written correspondence principles.
  11. Proficient in Microsoft Office applications. Adobe Creative Suite is a plus.

WORKING RELATIONSHIPS:

Frequent interaction with Association departmental staff and management. Occasional interaction with senior management, FCBT staff and others who deal with the Association in the normal course of business.

PHYSICAL ACTIVITIES:

Ability to sit for long periods of time. Ability to stand for limited periods of time. Frequent finger/hand manipulation (keyboard, office equipment, small hand tools, etc.), occasional lifting, carrying, pushing, and/or pulling while exerting up to 50 pounds of force.

POLICY AND COMPLIANCE:

Compliance with FCBT and Association technology and security standards is required.


Location: Cullman, AL

Status: Full Time

Reports to: Marketing Director

EDUCATION AND EXPERIENCE REQUIREMENTS:

Bachelor’s degree in Marketing, Digital Media, Communication, OR an equivalent of Four (4) years’ experience managing multiple business facing social media accounts in a professional work is required.

JOB PURPOSE AND SCOPE:

Provides marketing support to the Association by assisting in administrative duties and marketing projects. Performs intermediate-level general office support that may somewhat be complex in nature, works under moderate supervision.

BENEFITS:

  • An outstanding company-wide incentive program
  • Accommodating and flexible vacation and sick leave
  • 12 paid holidays
  • 401(k) plan with up to a 9% employer contribution/match
  • Affordable health, dental, and vision plans
  • Employer paid life insurance and disability
  • Tuition reimbursement (100%)
  • Up to $400/year wellness reimbursement
  • Company paid clothing allowance
  • Company paid cell phone and laptop